Shoppers enjoy last minute Puja shopping in Gariahat, New Market and Hatibagan

With a few days left for the Durga Puja, the markets and malls across the city of Kolkata wore a festive look. There were crowds of enthusiastic puja shoppers, many of them without masks. The focal points were in Gariahat, New Market and Hatibagan. People arrived early in the day and kept increasing as time passed. Many of the shopkeepers at these markets kept their shops open for a longer time to take advantage of the rush. Shops that sold clothes, jewelry, bags and crockery were a huge hit amongst the shoppers. Even the food stalls were kept busy making rolls and spiced cold drinks. The customers included both shoppers and passersby. Similar scenes were witnessed outside the Esplanade metro station with people making a beeline for New Market. As evening descended, the crowd grew in size. A senior official of South City Group said - “The Saturday footfall was around 1.2 lakh. Going by the trend till evening, today’s count should be more.” another official of Acropolis Mall, said the entire weekend saw an impressive turnout. “This week we have seen 3 per cent more footfall and sales than 2019.” Kolkata sees rush on last Sunday before Puja, malls crowded, restaurants chock-a-block.

There was heavy police bandobast to ensure that the traffic was on the move, especially at the Gariahat intersection. The civic volunteers lifted the nylon ropes to allow people to cross the roads. Once in a while, an officer would reprimand a jaywalking pedestrian. In places like Gariahat and New Market, the pavements were jam packed with not an inch of space on the pavements. Restaurants near the shopping hubs did roaring business and witnessed a never-ending queue of people. Similar was the experience on Park Street. Obviously, there was happiness all around. A restaurant in Deshapriya Park had several people waiting outside, in queue. As the director of a restaurant admitted - “Our outlets in New Market and Hatibagan have been witnessing a rush even during the lean hours. Basically, there is no lean hour.”

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Bengalis of Kolkata love mouthwatering dishes and Khaibaar Pass helps them choose the best

TV reality shows, social media and food festivals like Khaibaar Pass have helped give an impetus to the culinary scene in Kolkata. Hotels and restaurants go all out to woo the food lovers with exotic dishes and food festivals keep creating new varieties of well-known products. Fuchka is a household name in Bengal and is known as golguppa in other places. These fall in the category of cheap fast foods. However, in Khaibaar Pass this has multiple varieties like chicken fuchka, ice cream fuchka, chocolate fuchka – the price range is several times more than that in the roadside stalls. ABP Ananda is a major media house in Bengal. It arranges an annual three-day food festival ‘Khaibaar Paas.’ This is where foodies arrive to taste unique culinary dishes from restaurants and food outlets in Bengal. The 8th edition of this food festival took in the city in March, 2022. ABP Ananda launches Khaibaar Paas food festival.

At this festival, those who love food can sample delicacies from innumerable food stalls and sees thousands of footfalls every day. The festival offers business opportunity to all those involved in the world of food and includes restaurants and food joints. There are major well-known brands who sponsor the event. Products include Biryanis, Kebabs, traditional Bengali dishes, sea food, sweets and snackable items to Mughlai, to Chinese and Lebanese dishes. In addition, there are fun games to maintain the festive mood. As an official of the network said - “Khaibaar Paas has been able to carve out a niche for itself in the Bengali food space.”

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Durga Puja for Bengalis usually means a trip to the hill station of Darjeeling

This year, the government of Bengal has declared 10 days holiday for the Durga Puja. Obviously, there is a rush to book hotels in the hill station of Darjeeling. It seems already more than 70 per cent of hotel rooms in this favorite tourist destination are already booked. Darjeeling is located in northern West Bengal. The economy of the region depends on tourism. During the pandemic lockdown, tourism suffered in the hills of Darjeeling and Kalimpong apart from the forests of the Dooars. In view of reduction in coronavirus cases, revival of businesses would now be on the cards. New Jalpaiguri is the gateway to the region and tickets of trains are not available. Occupancy rate of hotel rooms have improved. It seems the region witnessed good footfalls during the summer holidays and hoteliers expect the trend to continue during the forthcoming festive season. Hotels nearly full as north Bengal braces for 'revenge travel' during Durga Puja. Apart from hotels, there is also an increase in demand of homestays.

The 10-day Durga Puja holiday for employees of the Bengal government, coupled with 'revenge travelling,' has prompted this massive demand. That is the opinion of the tourism industry. The surge is in 'revenge travel' because people are trying to make up for vacations lost during the pandemic. This has led to considerable escalation of hotel prices. An official of the West Bengal Tourism's Jaldapara Tourist Lodge says all rooms of the property are fully booked. Efforts are on to create a special menu for the guests. In order to tackle the rush of tourists, there will be special trains between Kolkata and New Jalpaiguri in Siliguri. As for the joy rides in the famous toy trains, the Northeast Frontier Railway has decided to operate four new rides in Darjeeling during the festive season. These will operate between Darjeeling and Ghum.

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This year, Durga Puja starts on October 1 and the markets are in business mood. Apart from malls, the shops in New Market, Gariahat and other footpaths are gearing up to woo the customers. While the shopping malls display pomp and show apart from glamor, the roadside shops have an advantage of their own. Their overheads are less in comparison to malls. Hence, they can offer products at much lesser prices and customers can even bargain to get the items at cheaper rates. This makes for fair competition and there is all round satisfaction. The common people are the patrons and they have to weigh their wants with their finances. While the rich can afford to gorge on pizzas and ice creams in air-conditioned comfort between shopping, the not-so-fortunate ones have to make do with jhal muri and tele bhaja.

There are the two famous malls in south Kolkata. One is the South City Mall on Prince Anwar Shah Road, the other is the Acropolis Mall near Kasba. This year, the Covid threat perception is considerably low. As a result, businesses expect good returns. The rush has led to traffic jams in and around these malls. Obviously, the festive season has arrived and footfalls are on the rise. These are in thousands. The authorities of the malls confirm this. Puja early shoppers crowd Kolkata malls, markets to trigger revival hopes. This festival brings out the best in not only fashion but also in the general outlook of the people. Some of them work out plans to move away from the hustle and bustle of city life and enjoy the holidays among nature.

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