Shoppers enjoy last minute Puja shopping in Gariahat, New Market and Hatibagan

With a few days left for the Durga Puja, the markets and malls across the city of Kolkata wore a festive look. There were crowds of enthusiastic puja shoppers, many of them without masks. The focal points were in Gariahat, New Market and Hatibagan. People arrived early in the day and kept increasing as time passed. Many of the shopkeepers at these markets kept their shops open for a longer time to take advantage of the rush. Shops that sold clothes, jewelry, bags and crockery were a huge hit amongst the shoppers. Even the food stalls were kept busy making rolls and spiced cold drinks. The customers included both shoppers and passersby. Similar scenes were witnessed outside the Esplanade metro station with people making a beeline for New Market. As evening descended, the crowd grew in size. A senior official of South City Group said - “The Saturday footfall was around 1.2 lakh. Going by the trend till evening, today’s count should be more.” another official of Acropolis Mall, said the entire weekend saw an impressive turnout. “This week we have seen 3 per cent more footfall and sales than 2019.” Kolkata sees rush on last Sunday before Puja, malls crowded, restaurants chock-a-block.

There was heavy police bandobast to ensure that the traffic was on the move, especially at the Gariahat intersection. The civic volunteers lifted the nylon ropes to allow people to cross the roads. Once in a while, an officer would reprimand a jaywalking pedestrian. In places like Gariahat and New Market, the pavements were jam packed with not an inch of space on the pavements. Restaurants near the shopping hubs did roaring business and witnessed a never-ending queue of people. Similar was the experience on Park Street. Obviously, there was happiness all around. A restaurant in Deshapriya Park had several people waiting outside, in queue. As the director of a restaurant admitted - “Our outlets in New Market and Hatibagan have been witnessing a rush even during the lean hours. Basically, there is no lean hour.”

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Business mood in Durga Puja markets in malls and footpaths

This year, Durga Puja starts on October 1 and the markets are in business mood. Apart from malls, the shops in New Market, Gariahat and other footpaths are gearing up to woo the customers. While the shopping malls display pomp and show apart from glamor, the roadside shops have an advantage of their own. Their overheads are less in comparison to malls. Hence, they can offer products at much lesser prices and customers can even bargain to get the items at cheaper rates. This makes for fair competition and there is all round satisfaction. The common people are the patrons and they have to weigh their wants with their finances. While the rich can afford to gorge on pizzas and ice creams in air-conditioned comfort between shopping, the not-so-fortunate ones have to make do with jhal muri and tele bhaja.

There are the two famous malls in south Kolkata. One is the South City Mall on Prince Anwar Shah Road, the other is the Acropolis Mall near Kasba. This year, the Covid threat perception is considerably low. As a result, businesses expect good returns. The rush has led to traffic jams in and around these malls. Obviously, the festive season has arrived and footfalls are on the rise. These are in thousands. The authorities of the malls confirm this. Puja early shoppers crowd Kolkata malls, markets to trigger revival hopes. This festival brings out the best in not only fashion but also in the general outlook of the people. Some of them work out plans to move away from the hustle and bustle of city life and enjoy the holidays among nature.

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