Rain cannot dampen the spirit of Puja shoppers 2022

Thousands of Puja shoppers braved the rains and swarmed malls and markets. Even people from nearby districts travelled to Kolkata to pick up the best on offer and make bargains. The shops in the Esplanade area were overflowing with shoppers. People traveled for hours by bus to arrive at their destination in the Lindsay Street and New Market area. Carts that sold ice creams and cold beverages did brisk business. Shoppers had to avoid the sea of umbrellas. In Gariahat area there were stalls that sold trinkets were busy as were the sari stores. The parking lot of South City Mall was packed and many cars had to park in other locations. Brisk business in malls and markets ahead of Durga Puja. Business was brisk and sellers were happy at the jump in sales.

Many of the shoppers made a beeline for the food courts, where available, to taste the exotic dishes. There was a wide variety of Indian and foreign dishes on offer. The general manager of one of the malls revealed that ethnic wear, denim and jewelry were the top picks. Many shoppers look for bargains in the end of season sale. Incidentally, food was part of the agenda of many shoppers. Eateries were busy throughout the day.

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This year, Durga Puja starts on October 1 and the markets are in business mood. Apart from malls, the shops in New Market, Gariahat and other footpaths are gearing up to woo the customers. While the shopping malls display pomp and show apart from glamor, the roadside shops have an advantage of their own. Their overheads are less in comparison to malls. Hence, they can offer products at much lesser prices and customers can even bargain to get the items at cheaper rates. This makes for fair competition and there is all round satisfaction. The common people are the patrons and they have to weigh their wants with their finances. While the rich can afford to gorge on pizzas and ice creams in air-conditioned comfort between shopping, the not-so-fortunate ones have to make do with jhal muri and tele bhaja.

There are the two famous malls in south Kolkata. One is the South City Mall on Prince Anwar Shah Road, the other is the Acropolis Mall near Kasba. This year, the Covid threat perception is considerably low. As a result, businesses expect good returns. The rush has led to traffic jams in and around these malls. Obviously, the festive season has arrived and footfalls are on the rise. These are in thousands. The authorities of the malls confirm this. Puja early shoppers crowd Kolkata malls, markets to trigger revival hopes. This festival brings out the best in not only fashion but also in the general outlook of the people. Some of them work out plans to move away from the hustle and bustle of city life and enjoy the holidays among nature.

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