Hence, he was excited to have with him Bhaloo-ji who could be influenced to become Baba’s brand ambassador. As it is, Baba was himself his brand ambassador and he was confident of handling it on his own. But, two heads are better than one, hence his idea to rope in Bhaloo-ji.
‘Bhaloo-ji, I want you to try out mu products,’ he had suggested to Bhaloo-ji when they had met at a gathering.
‘What sort of products?’ Bhaloo-ji had asked. He had recently been out of hospital after some heart problems.
‘My Pat & Jolie setup has developed a face cream,’ Baba said. ‘It is purely ayurvedic and it is made up of readily available herbs from the Himalayas.’
‘What is its advantage?’ Bhaloo-ji asked. ‘My daughters are always trying out the latest products that appear in the TV ads. If it is not available in the local market, they get it online.’
‘My cream will make your skin glow like never before,’ Baba said. ‘It is much more effective compared to the face cream promoted by that King character of Bollywood movies.’
‘Well, I don’t mind trying it out,’ Bhaloo-ji said.
‘Then I will for you in my office,’ Baba said. He knew that an endorsement from a renowned person like Bhaloo-ji could give his product that extra cutting edge.
Bhaloo-ji was famous in his own special way – he loved cows and, it is rumored that all his cows enjoy air conditioned comfort in their cowsheds. His philosophy – look after the cows and they’ll look after you. Of course, he was involved in a fodder scam – but, which leader isn’t?
Baba also had a fondness for cows. His cows gave not only milk but, ghee and butter as well and it was a market that was growing day by day.
Yoga was another weakness of Baba. He has toiled real hard to bring yoga into the limelight and, impressed by his involvement in this ancient method of exercising all your faculties, he succeeded in earning global recognition and acceptance. Yoga was now on everybody’s lips and it has displaced aerobics from many countries.
Suddenly there was a commotion in the crowd. The media persons moved aside to make way for Bhaloo-ji who made his grand entry – the hair on his ears were carefully combed back to give him that extra appeal. (to be continued …)
Image courtesy wikimediacommons.org
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