'What is that smell?' Lord Shiva asked.
Durga also sniffed and became serious.
'That is the smell of instant noodles drying in the open,' she said.
'Instant noodles? Drying in the open?' Shiva was stunned.
'Yes - it is that new noodle factory that Pat & Jolie have set up,' Durga replied.
'Unbelievable!!' Shiva was surprised no end. 'Just imagine a noodle factory in this part of the world! Wonders will never cease! Where is this factory?'
'In Haridwar.'
'And - they are being dried in the open?'
'Yes - that is to ensure that the stuff absorbs the UV rays from the Sun,' Durga said. 'These noodles are not just safe but also much more healthy than what is available in the market.'
'That is good news,' Shiva said.' But - what are these UV rays?'
'UV rays means ultra violet rays. These are good for health. Actually - instant noodles available in the market had impurities like MSG in them. They are not safe for consumption. That is what prompted the new venture.'
'MSG?' again Lord Shiva appeared stumped.
'MSG is a chemical known as Monosodium Glutamate (MSG).'
'I thought MSG was the abbreviation you used in SMSs - short form of 'message'!' the Lord was satisfied. But - he had some other doubts.
'You said that Pat & Jolie have started this setup. Why should foreigners enter into a joint venture and interfere in our domestic affairs?'
Durga sighed.
'My dear husband - there are no foreigners in this. The name might sound to be imported but it is a totally Indian affair. Of course, Pat & Jolie does have an eye on taking over the international brands.'
'That would be great,' Shiva agreed. 'What is their USP?'
'Instant noodles - no MSG but with loads of UV rays added.'(to be continued ...)
(Image courtesy wikimediacommons.org)
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