Necessity is the mother of invention. Home delivery of cooked meals is a concept born out of necessity. As the joint family system broke up into nuclear families, the question arose of how to manage the kitchen. It needs investment of funds for utensils, gas oven, microwave heater, refrigerator etcetera. Then they should have knowledge of cooking and the time to cook. Right now, time is at a premium for many because in most families, both the husband and wife have to meet deadlines at work. Hence, there has to be a source of food. One option is to order them online. The other option is to go in for home delivery of cooked meals.
The story of a popular Bengali TV serial is on this subject. A young girl who lives in a slum sets up such a business and manages to build a mini empire. She procures raw materials from the local market. These include vegetables, fish, chicken etcetera apart from rice, lentils, spices, cooking oil. She has a team of local girls who help in the cooking and a handcart to deliver the meals. Her operation is within a small area. It is, in short, a mini edition of well-known brands like McDonald’s, Zomato and Swiggy. Many individuals like her have joined the bandwagon and have become their own masters.
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