Moody’s ideas to revamp the media (satire)

The news shown on the national media appears to be bland and lacks the verve and zing of private channels and Moody was determined to set that right. Therefore, during one of his brief sessions at home, he summoned his I & B Minister.
‘Why should private TV channels have all the fun?’ he asked Jet Lee.
‘They have the money power,’ Jet Lee replied.
‘Let us clear the anomaly, let us give the employees a raise.’
‘Actually, they work on a shoestring budget,’ Jet Lee wrung his hands. ‘We have to increase that also.’
‘I don’t think that should pose any problem,’ Moody said. ‘We have generated plenty of funds through different means.’
‘That is OK – but, private channels enjoy much more freedom to work. They can experiment and they can induct talent and discard the deadwood.’
‘I think we should form a committee – who do you think should be in the committee?’
‘Well – we must have representations from women. Hence Ranee-ji and Sue-ji would be automatic choices.’
‘Yes – they have plenty of ideas.’
‘And, then we can have Baba Someday who can give ideas on alternative medicines. Hash Budden can also contribute his knowledge while Vicky Singh can look after the effects of global turmoil that needs to be analyzed in the proper perspective.’
‘Well – that would be a start for the audio visual medium. What about the broadcasting media? How can we make it more exciting? I want to make it more appealing to the masses. But. I am told that the people listen to only film songs. They have no time for anything serious.’
‘No Sir,’ Jet Lee hastened to assure him. ‘We have made listening to the radio compulsory, at least once a month.’ ‘That is good. Let us improve the frequency. Let us wean people away from the world of make believe and promote the culture and traditions that we are proud of.’

‘Yes – we must do that. The masses are addicted to alien cultures and values. That must change.’
Suddenly the phone rang. Moody picked up the receiver and the muscles on his face softened.
‘Have you heard the news?’ he asked Jet Lee.
‘Which news?’
‘Cricket is good for health and wealth.’
‘Health I understand but, how about wealth?’
‘Don’t you know - all our cricketers are crorepatis.’
‘I know,’ Jet Lee sighed. ‘It’s a wonderful diversion.' Then murmured under his breath - 'if I knew earlier, I could have gone in for cricket.'
‘Then arrange some more matches – if necessary, have a new format.’
‘But the IPL season has yet to take off.’
‘Forget IPL - let us explore new areas. Let us contact the Eskimos – they can come up with a new look team.’ ‘And, pitch them against teams from the deserts. That will make beautiful contrasts.’
‘And, give exclusive rights to the national media for telecast and broadcast. That will create a new platform for us to spread our messages.’ (to be continued …)

(Image courtesy wikimediacommons.org)


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