Joynagarer Moah – a unique sweet of Bengal

There are several food items that are unique to West Bengal and, while others may try to imitate them, their efforts very seldom deliver that which is there in the originals. Bengalis have a sweet tooth and sweets rule the roost – in every lane and by lane, alongside the tea shops there are the shops that sell sweets. The sweets appear to be the same but, each shop has its specific patrons.
Anyway – to return to some sweets that are Bengal’s identity. There is the Joynagarer moah which is available only during the winter months. The reason is the ingredients that go into making these sweets that are the delight of Bengalis. Anyone who is returning from Kolkata during winter would invariably be weighed down by packets of this delicacy.

The moah are made from a special kind of puffed rice that are bound with jiggery – that too special nalen gur which is made out of the juice of palms trees. The juice is collected and boiled over a slow fire till the liquid crystalizes and turns solid. There is a special tact involved and the final product depends on the artist who toils over the fire to create these masterpieces. Machines cannot create these.
There was tis beautiful movie on the subject – it was the 1973 movie Saudagar and its actors were Amitabh Bachhan, Nutan and Padma Khanna.
Anyway, the Joynagarer moah of South 24 Parganas Joynagar district has now won the coveted G I (geographical indication) tag. This tag attaches great prestige to the special sweet that has a very short life and has brought joy to those who make these.
Two more equally unique Bengali sweets are the Mihidana and Sitabhog of Burdwan.
These are under evaluation by the concerned people in Chennai and a decision is expected to be made known soon.
Incidentally, a GI tag is a name or sign used on certain products which corresponds to a specific geographical location or origin. (to be continued …)

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