Printing Bengali magazine and books from Nashik

The procurement of the four-language DTP software by the ad agency took a few months and, we had already decided to go ahead with the printing of Bengali magazines and books from Nashik. We wanted the magazine to be registered with the Registrar of Newspapers so we could collect ads for the same.
Since one of our friends was into the printing business, he gave us estimates of the amount of funds we would require to print the magazines. We wanted to print four issues every year to start with and the print order would be a few hundreds. We also had to have a base of subscribers and, hence, we drew a list of Bengalis from all over India. Our sources were the matrimonial ads that appeared on Sundays in Bengali newspapers. Other source were telephone directories of Bangalore, Mumbai and Pune from where we selected Bengali names.

We knew that we would have to invest to get the first couple of issues printed and circulate them. In order to build our subscriber base, we decided to dispatch complimentary copies by Book Post and hoped that the recipients would reciprocate our gesture by becoming members.
Therefore, with all our activities set in motion, we had to go around to collect ads.
The printing of Bengali magazine from Nashik was a totally new and revolutionary concept and, we decided to approach Bengali industrialists. They encouraged us and, through them, we got introductions to some non-Bengali well-wishers who were owners of hotels.
And, this exercise was time consuming.
We would program it for Sundays. My friend and I stayed in township and we would go by scooter to the industrial area in Nashik which was nearly 25-Km away from township to collect the ads and the cheques. We would leave in the morning after breakfast, have lunch in some wayside hotel and return home by evening. (to be continued …)

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