In the wonderland of health drinks

It is a fact that new has to make way for the old and it holds good for even the health drinks. I have seen ad of one of the most popular health drinks way back in my school days. It used to be in the form of a comic strip (with balloons to accommodate the texts) in newspapers and was about a watch repairer. He improved his business potentials by regularly taking the health drink – it gave him ideas of how to improve customer relationship. When someone approached him with a watch in need of repairs and it would take time, he would lend him a watch till the unserviceable one was repaired.
Well – that health drink still rules the roost.

Only, it has acquired variety of attractive packaging and is targeted at specific groups of users. It starts with pregnant mothers and graduates to various age groups of children right from the cradle till the formative years. And, it does not end there. It goes on to women who are stressed by the daily routine.
This brand believes in aggressively marketing its products for specific target groups. The basic product remains more or less the same – it is the packaging that makes it different.
Then there are the health drinks that try to outdo one another by claiming to make the children ‘taller and stronger’. Once upon a time, a famous cricketer used to extol the virtues of a brand of health drink. He was the face of a shaving cream also.
Today, the models for health drinks have mothers with their kids – and, she even runs alongside her son to encourage him. After all, mothers know best.


Image courtesy wikimediacommons.org

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