Wednesday, March 9, 2022

The fast food culture in India

People eat food for various reasons. They do so when they are hungry, when they are in a celebration mood, or when they want to let down their hair and experiment with new cuisine and food outlets. The street food culture has spread because at times, people get fed up of dining at home or in hotels or restaurants. They want to enjoy their foods in the open and in the company of strangers. Thanks to the social media, this variety of food has flourished. You name it and they have it. They have very little overheads, hence can offer foods at unbelievable prices. Their patrons love to go to the street-side food outlets with others in queue. The menus offer South Indian items like dosa and idli to North Indian items like chana bhature, and biryani to egg based snacks. There are also the universal favorites like golguppa or fuchka and bhel puri or jhal muri.

The popularity of fast foods has encouraged them to set up their own and unique business models. Any person who operates one of these outlets tries to offer something unique. He wants his customers to keep coming back. He does not need to rope in PR teams – his foods do that. He has the uncanny ability of maintaining an inventory that will never run short of the ingredients. Each of them is a successful businessman or a business woman. Yes, many women are also into these ventures.

No comments:

Post a Comment