News on TV channels go from dull to attractive

Dishing out news has always been an important part of any TV channel but, over the years the method of serving the news has changed considerably with plenty of sophistication. TV was considered to be an audio-visual medium meant to report happenings from not just within the country but also from abroad.
When TV took off in India, Doordarshan was the only channel and it had set certain high standards for its news readers. They had to adhere to specific dress codes, had to always maintain a straight face and were forbidden to express their feelings. And, the number of newsreaders were limited.

In those golden olden days, commercial ads were also there but they were limited and the interruptions used to carry an apology of sorts – ‘rukawat ke liye khed hai’. Today, ads go on and on, sometimes the same set of ads keep being repeated. As a friend remarked, such time gaps can be used to finish pending jobs in the kitchen or making a phone call that you had been keeping pending.
However, all of a sudden, the air space was invaded with a whole lot of new entities and television emerged in new avatars – some were devoted to entertainment, others to movies or to sports while still others dealt with only news. For the children, there were cartoons channels and for those who wanted to add to their knowledge, there were channels like the National Geographic.
Obviously, television spawned a whole new range of professions which in turn gave rise to grooming schools – and, all of these helped the cause of reducing unemployment. With the advent of reality shows of music, the grooming was not confined to just brushing up on the sa-re-ga-ma-pa but also on how to present oneself on stage, how to face the media, how to reply to questions, how to interact with people etcetera.
This was all the more important because the concept of on-the-spot reporting blossomed and OBVs brought the latest news from the location within minutes of it happening.
Once upon a time seats in University courses like journalism or mass communication used to go a-begging, today these are much sought after. (to be continued …)
(Image courtesy wikimediacommons.org)

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