In the wonderland of washing powders

India is on a mission to clean up its dirt under the Swatchh Bharat scheme and political leaders take up the broom once in a while to sweep the dirt – not from under the carpet to clean the mess but to hide the mess.
Anyway, this is not about such cleaning. My story is about the cleaning of dirty clothes. Gone are the days of bar soaps and the women who struggled to bring the shine back to the clothes. They would use wooden mallet-like stuff to literally beat the dirt out. Those who lived in villages would thrash the dirt on stones positioned on the banks of the ponds.

But, the innovative nature of man relieved the stress from the mothers and a product called the washing powder entered the scene. Initially, there were a couple of brands and the market today is flooded with innumerable brands. The good old days of Lalitaji and her ad with the catch line of ‘Surf ki khariddari mein samajhdari hai …’ have made way for umpteen plus one variants. Some are meant for clothes, some others are exclusive for woolens. And, they contain varieties of blasters like dust blasters, stain blasters, mud blasters.
The advent of washing machines have made the washing powder a mandatory product in every home. And – apart from women, kids have been roped in to promote the products. Obviously, cleanliness has its advantages. If only people would stop spitting pan juice and tobacco juice, our surroundings would be as clean as our homes.


Image courtesy wikimediacommons.org

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In the wonderland of agarbattis

The agarbatti or joss stick or incense stick is an item that is found in every home. It is believed that the Gods love the scent, and the smoke that billows out from the burning agarbatti act like magic on those who are within its range. It is a product that used to fall into the category of a cottage industry, but has now been relegated to something much more. It is a product that must be sold, and an aggressive marketing technique is essential to exploit its export potentials.

In order to achieve this objective, the industry has roped in celebrities from the movie world to cricketers. There is an aging heroine who, with her daughters, beams at the priest and offers packets of agarbatti instead of flowers. The reason is simple – her daughter forgot to bring flowers and the mother offers the agaratties as an alternative. Wonder how agarbatties can substitute flowers during the anjali (floral offerings)!
Then there is an actor in his 70s who also is a fan of agarbatties. In fact, of late, he is seen to be endorsing any and every product that comes his way. His appearance in movies have reduced because the younger crowd has edged him out, but he probably wants to remain in focus to ensure that people do not forget him. As the saying goes – out of sight is out of mind.
And then there are the cricketers. They are also seen to endorse agarbatties. They have a reason – before the start of any major game, they invariably make a beeline to the temple for a meeting with the Gods to seek their blessings. All of them extoll the virtues of the incense stick. Wonder when the yoga guru will enter the field and who he will select to endorse his brand.


Image courtesy wikimediacommons.org

Jharkhand to become plastic free, ban on polybags less than 50 micron thick

Conflict between man and elephants on the rise in Odisha

Gurgaon to get environment friendly electric buses


He was a Chinese and his assistant was a Muslim

He was framed for a crime he did not commit

He was my first boss and be taught me the basics


Clint Eastwood's upcoming film "The 15:17 to Paris"

Work on superhero film "Deadpool 2" begins

'Spider-Man: Homecoming' brings back the teenage crime fighter


Two Americans gored by bulls in the San Fermin bull running festival

At least 15 killed in shootout in Mexico between police and drug gangs

Suicide bomber kills at least 15 in Mosul